Pricing Guide
This guide outlines our pricing structure for MadeFrom services. Use this as a reference when creating proposals for clients. Our pricing model includes an initial setup fee and a monthly subscription for maintenance, bug fixes, and ongoing support.
Pricing Philosophy
Our pricing is value-based and tailored to each client's specific needs. We structure our pricing to:
- Ensure profitability for MadeFrom
- Provide exceptional value to clients
- Create sustainable long-term relationships
- Scale with client growth
Tier Structure Overview
We offer three distinct service tiers to accommodate different business needs and budgets:
| Tier | Target Client | Initial Setup | Monthly Fee | Features |
|---|---|---|---|---|
| Essential | Small businesses, startups | R12,000 - R25,000 | R1,500 - R2,500 | Core functionality to establish online presence |
| Professional | Growing businesses | R25,000 - R60,000 | R2,500 - R5,000 | Enhanced features for business optimization |
| Enterprise | Established companies | R60,000+ | R5,000+ | Comprehensive solutions with advanced customization |
Detailed Tier Breakdown
Essential Tier
For businesses needing fundamental digital solutions
Initial Setup: R12,000 - R25,000
Monthly Fee: R1,500 - R2,500
Includes:
- Basic business website (up to 5 pages)
- Simple contact forms
- Basic SEO optimization
- Responsive design
- Business email setup - Standard Google Workspace Pricing per User per year.
- Basic database setup
- Standard email/password authentication
- Regular maintenance and security updates
Professional Tier
For businesses requiring more robust solutions
Initial Setup: R25,000 - R60,000
Monthly Fee: R2,500 - R5,000
Includes everything in Essential, plus:
- E-commerce functionality (up to 100 products)
- Advanced database architecture
- Social login integration (2 platforms)
- Role-based access control
- Newsletter system
- Inventory management or booking system
- Analytics integration
- Priority support (24-hour response)
Enterprise Tier
For businesses needing comprehensive, custom solutions
Initial Setup: R60,000+
Monthly Fee: R5,000+
Includes everything in Professional, plus:
- Custom web applications (Admin Panel, Analytics Dashboard, etc.)
- Advanced AI integration
- Full CRM system
- Custom business tools
- Advanced reporting
- Two-factor authentication
- Email automation
- Premium support (8-hour response)
- Quarterly strategy sessions
Value-Added Options
Additional services that can be added to any tier:
| Add-on Service | One-time Cost | Monthly Fee | Available For |
|---|---|---|---|
| Additional training | R500 per session | - | All tiers |
| Advanced SEO campaign | R8,000 | R2,000 | Professional & Enterprise |
| Data migration | R12,000 - R25,000 | - | All tiers |
| Custom API integrations | R2,000+ | R500+ | Professional & Enterprise |
Discount Structure
Consider offering these discounts for appropriate situations:
| Discount Type | Percentage | Conditions |
|---|---|---|
| Long-term commitment | 10-15% | Client commits to 12+ months |
| Multiple services | 5-10% | Client purchases add-ons across categories |
| Referral discount | 5% | When referred by an existing client |
| Early payment | 3% | Full payment of initial fee upfront |
Payment Terms
- 50% of initial setup fee due before project commencement
- Remaining 50% due upon project completion and client acceptance
- Monthly subscription fees billed on the 1st of each month
- Payment methods: EFT, credit card, debit order
- Late payment fee: 5% after 7 days, service suspension after 30 days
Proposal Development Process
- Initial Assessment: Understand client needs and determine appropriate tier
- Solution Design: Create a tailored solution based on client requirements
- Pricing Calculation: Use this guide to determine appropriate pricing within tier range
- Proposal Creation: Develop a comprehensive proposal with clear deliverables
- Presentation: Present the proposal to the client, emphasizing value over cost
- Negotiation: Be prepared to adjust scope or features, not necessarily price
- Agreement: Finalize terms and prepare contract
Important Considerations
- Always include a contingency buffer (10-15%) in your internal cost calculations
- Consider client's growth potential when recommending a tier
- Evaluate competitive landscape for similar services in client's industry
- Assess client's budget constraints early in the process
- Document all assumptions made during pricing calculations
- Clearly communicate what is and isn't included in the quoted price
- Review pricing with team lead before presenting to clients
Remember, our goal is to create long-term partnerships that deliver ongoing value to clients while ensuring sustainable profitability for MadeFrom. Our tiered pricing structure allows clients to start with what they need and scale as they grow.